HUAWEI

HUAWEI

Launch of P10 smartphone

Press premiere of the flagship model Huawei P10,

with the participation of journalists, influencers, show business representatives and a special guest - Mr. Robert Lewandowski, football player and the ambassador of Huawei brand in Poland. 

The event was attended by over 400 guests, including Huawei market partners, representatives of the show business, influencers and nearly 150 journalists and media representatives. The place we chose was a unique, meticulously restored historic Sokolnicki Fort in Warsaw's Żoliborz district. We entrusted the management of the evening to Anna Wendzikowska, journalist and TV host. 


Together with the invitation, the guests received special wristbands, wirelessly coupled with screens, on which personalized greetings appeared. Each incoming guest was invited to the press wall. Photos taken there were immediately presented live, on special screens, placed in the main hall or the inner courtyard of the Fort. 

During the event, a well-known artist, photographer Jacek Poremba, portrayed guests using the new Huawei P10 smartphone equipped with Leica lenses. Photos taken in this way were immediately presented live on special screens, to all guests of the event. Amid those photographed were, among others: Marcelina Zawadzka, Piotr Stramowski, Karolina Pisarek, Karolina Gilon.

 

Ten lucky winners won the opportunity to take a photo with Robert Lewandowski himself. The musical setting was played by Wojtek Mazolewski's quintet. 

The live broadcast of the event on Facebook reached of over 200 000 fans. The media impact was huge: more than 2500 publications with information about the P10 smartphone and 15 awards granted by the technological editorials. 

The event was recognized as the best premiere of P10 in Europe! 

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