You can see them sitting with their laptop in the park, in the café, in the train and even on the beach. Any place is good as long as they can be online.
That's what digital nomads are like - people who can work from almost anywhere in the world thanks to open-mindedness, flexibility and new technologies.
It is with such people in mind that Selina, a unique concept in the hotel market, was created, which combines accommodation and recreation offer with coworking, allowing travelers to explore the world, relax, play and work remotely.
Who are digital nomads?
Digital nomads are relatively young people who value freedom and independence most in their lives. They see the world as a global village and, while the family is important to them, they believe that any place they currently live in can be a home. They are not interested in working in the office, at strictly defined hours. Possession of things is not as attractive for them as the new experiences they are looking for, e.g. during travels, so they willingly set off on the road, combining work with the pleasure of discovering new cultures and unknown places.
- In my professional career I devoted a lot of time to working with digital nomads. Most of them are the so-called Milleniums, aged about 30 years, who like to travel, are open to new experiences and easily adapt to changing circumstances. I was surprised, however, that about 20% of people who decided to work remotely had been very attached to their office or place of residence before, and they approached traveling around the world rather with a distance. I can see that this way of life is also gaining popularity among the elderly, who decide to change their patterns and start implementing their postponed plans. So when we talk about digital nomads, we have to remember that these are very different people - singles and people in relationships, at different ages, with different approaches to work and travel. - says Andrew Cohen, the director responsible for Selina's digital nomad offer.
Andrew Cohen adds that the decision to travel and work remotely is largely influenced by occupation, salary levels and culture. The vast majority of the nomads he has worked with today are from the United States, followed by Canada, the UK, Australia and New Zealand. In terms of occupation, these are digital marketing and IT specialists, freelancers such as interior designers, lawyers, business consultants and accountants, as well as journalists and influencers in the broad sense.
Selina - a unique concept responding to the needs of modern nomads
At the first DNX Global conference, gathering digital nomads, it was estimated that by 2035 there would be up to one billion of them. They already represent an important group of travelers whose needs and expectations are influenced by market trends and tourism offerings.