We have another exciting challenge ahead of us! Once again, we will be responsible for the preparation and implementation of a communication campaign supporting the entry of a new brand into Poland. This time, it will be Selina - a unique concept of boutique hotels and, at the same time, one of the fastest growing hotel brands in the world.
Selina was created in 2015 for contemporary travelers - people who want to explore the world without limits and be able to work flexibly from anywhere. Combining the style and comfort of a boutique hotel with the elements characteristic of a hostel's social life, Selina provides its guests with a unique experience they won't find anywhere else. It consists of an interesting design and a wide range of accommodation, coworking and recreation opportunities, which enable discovering various corners of the world and integration with the local population and other travelers, relaxation, fun and remote work. The unique business model, based on Selina's long-term lease of real estate, sustainable development and involvement in the life of local communities, provides measurable benefits for property owners and investors, as well as for travellers and local residents.
Selina currently has 24 locations in cities, seaside and jungle, in 8 Latin American countries. In 2018, the brand plans dynamic growth on new markets, including North America and Europe. Poland is one of the first European countries in which Selina wants to open its hotels.
"Cooperation with Selina is another project of Multi Communications within which our task is to introduce a completely new brand to Poland. This time it will be a very interesting journey with a unique, innovative concept combining the best features of hotels and hostels. Selina appreciated our creativity, extensive communication experience, both B2B and consumer, speed of action and understanding of the brand philosophy and its goals." - says Mariusz Pleban, president of Multi.
Within the framework of cooperation, Multi will be responsible for communication at the initial stage, mainly B2B, including media relations and strategic consulting. The project is managed by the corporate team of our agency.