InsightOut Lab, which focuses mainly on analyses, reports and storytelling projects, will have greater access to knowledge about the electromobile industry in Poland and worldwide. Working within the PSPA, it will offer its customers analyses and design solutions aimed at increasing the acceptance of electromobile solutions on the Polish market by decision makers, companies, organisations and consumers. 

 This is a very important step for us – said Mariusz Pleban, head of InsightOut Lab and president of PR and OneMulti online events agency. – By joining the group of PSPA partners, we build the best relations with market experts, we facilitate access to knowledgeand market information on electromobility in Poland and worldwide. In doing so, we also underline our commitment to continuously expand our competence precisely on the subject of electromobility and to promote it. – he added. 

The Polish Alternative Fuels Association (PSPA) is the largest industry organisation creating a market for electromobility and hydrogen technologies in Poland and the CEE region. Members and partners of the association are leading brands from the entire electromobility value chain. It is an environment for vehicle and infrastructure manufacturers, operators and providers of charging services, fuel and energy concerns and all other entities and institutions active in the field of sustainable transport.

The PSPA is Europe's third largest industry organisation in terms of the number of associated entities. The aim of the association is to work towards creating a suitable economic and legal environment for the dynamic development of zero- and low-carbon transport technologies.

InsightOut Lab has been involved in electromobility since its start of operations. In cooperation with one of its partners – the Volkswagen brand – it plans and coordinates research, carries out analyses and produces the podcast "Elektrycznie Tematyczni" (Electrifically Thematic), overcoming popular stereotypes about electric cars and gathering knowledge about electromobility. 

 Electromobility is a very interesting, but also a complex, broad subject. This is how we approach it in InsightOut Lab, focusing on road transport in its broadest sense, energy market and other branches – said Mariusz Pleban