Creativity in research starts with the source of the data. Following this lead, we analyzed informations from paid parking zones and provided new knowledge about electric cars in Warsaw. Thus, we creatively refreshed the research project, which lasts over 3 years.
Read the first part of the post on the study: www.onemulti.pl/blog
The project "Volkswagen drives electromobility in Poland", which we are running with the Volkswagen brand, is over 3 years old. And it already has its history. It was honored with the main prize in two prestigious competitions of the public relations industry. It won the Golden Clips (2020) and the IPRA Golden World Awards (2022). The longer it lasts and the more recognizable it is, the more challenging it is. Even the best format loses its freshness over time and requires creative rearrangement.
The project consists in researching the knowledge of Poles about electromobility. On a nationwide research panel, we regularly ask Poles questions about the key areas of the electric revolution in the automotive industry. The results are presented and commented on in research reports. The media appreciated this format, gaining reliable and interesting data on the eagerly discussed topic. How to maintain the attractiveness of the project and media interest in it? We decided to look for a new data source. We wanted to add an original element to an existing project.
Today, there are countless data sources. The problem is not so much finding the source as finding the right source. In our case, this meant searching for data that brought new knowledge to the area of interest to us. Our choice fell on the Paid Unguarded Parking Zones (SPPN). So far, no one has used the data from them as a source of knowledge about electromobility.
Another challenge was to find a partner for whom participation in the project would be as attractive as it was for us. After analyzing the market, we established cooperation with Smart-Factor, which deals with urban traffic measurements. It has cars equipped with cameras. It also has software that for the purposes of our study only had to be modified by one skill - recognizing the color of green plates. A challenge in projects of this type are also more or less technical issues, from the format of the data to their interpretation and conclusions drawn.
Using data from SPPN, we decided to check how many electric cars are usually parked on the streets of two Warsaw SPPN. Using a new data source, we have provided new knowledge. We discovered on which streets in SPPN, Mokotów and Śródmieście park the most cars with green plates and what part of all cars they constitute. We also learned that the number of parked "electricians" varies depending on the time of day. The results of the study suggest that free parking at SPPN attracts drivers of electric cars, which proves the effectiveness of these regulations.
We were able to find a new source of data. On its basis, we have provided new knowledge. As a result, we creatively refreshed the research project, which has been implemented for over 3 years.
Read the first part of the post on the study: www.onemulti.pl/blog
Read the report: Raport: Samochody elektryczne w Warszawie: darmowy postój w strefie atrakcyjny dla kierowców „elektryków” - InsightOut Lab
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