Dramatic weather forecast for 2050 - OneMulti joins UNDP's global Weather Kids campaign
A secure climate future for our children requires action today - this is the message behind the Weather Kids campaign, created in collaboration between the United Nations Development Programme (UNDP), the World Meteorological Organisation (WMO) and The Weather Channel.
Those watching TV weather forecasts around the world on 21 March were in for a real surprise. Instead of the weather presenters they know from their favourite channels, the TV audience saw children on the screens, who presented a special forecast for the year 2050, thanks to the Weather Kids campaign, which involved many global organisations and communication agencies. The OneMulti team, as an ICCO member agency in collaboration with the United Nations Development Programme, is responsible for local activities as an Activation Partner for the campaign in Poland.
Children as weather presenters on global TV airwaves
The initiative is part of UNDP's efforts to raise awareness about the impacts of climate change and mobilise people around the world to take meaningful action for future generations. The 2050 weather forecast warns viewers that rising temperatures will continue to bring more and more catastrophic climate change impacts to people and the global economy. Their predicted impact will affect 94% of the world's children, which inspired the placement of the youngest children as presenters introducing viewers to these warning reports.
“The Weather Kids add a powerful voice to alert us to a future that will certainly materialize if we do not take meaningful climate action today. Continued inertia on climate change will lead to an increasingly uninhabitable planet for the ‘kids of today’ and future generations. We can only course-correct if we move at speed and scale now," said Achim Steiner, UNDP Administrator.
"The OneMulti team has willingly and with a sense of responsibility engaged pro bono in a campaign that addresses the important topic of advancing climate change. If we reach as many people as possible with our message, together we still have the time and the chance to counteract climate warming and ensure a better future for our children," - said Mariusz Pleban, partner at OneMulti.
Weather forecast from the future
Designed to emulate weather reports television viewers see every day, the projected forecasts were developed using data from the Intergovernmental Panel on Climate Change (IPCC) and UNDP’s Climate Horizons data platform. The Weather Kids will air on news channels in more than 80 countries around the world.
On the road to COP30
The Weather Kids campaign is part of UNDP’s efforts to inspire public conversation and mobilize action on climate change on the road to the COP30 climate negotiations to be held in Brazil 2025. COP30 will mark the ten-year anniversary of the 2015 Paris Climate Agreement and is a critical opportunity to get the world on a path aligned with limiting global temperature rise to 1.5 degrees Celsius, as countries submit a new round of climate actions and goals they plan to undertake. These plans – known as ‘Nationally Determined Contributions’ (NDCs) - are at the very heart of the global fight against climate change.
Visit the campaign website: www.weatherkids.org