Wondering whether to eat less meat? Are you professionally involved in the food market? Are you investing or interested in sustainability? In the InsightOut Lab report on plant-based meat substitutes (RZM), you will find knowledge that will help you make decisions and answer questions about key aspects and trends related to the dynamically growing market of plant-based meat alternatives.     

Read the report: Raport: Rynek roślinnych zamienników mięsa będzie się rozwijał - InsightOut Lab 

 

If you’re a conscious consumer, you probably know that plant based meat (RZM) are plant products that in appearance, consistency and name resemble animal meat, i.e. all types of vegetable burgers, cutlets, sausages, etc. But you may be surprised to learn that nearly half of Poles (46%) have already tried, mostly out of curiosity, RZM, and a large proportion of those who have tried (43%) eat them regularly and think they are tasty (56%). Do you belong to this group? Or rather to the one who did not try, because thinks that RZM can’t replace real meat? If your opinions about RZM coincide with the opinions of the majority of Poles, then you have a rather positive or neutral attitude towards RZM, and you see the future of this industry optimistically. 

Do you work in the broadly understood food industry? You will probably need to know that the development of RZM in Poland looks promising due to the large group of potential consumers. The survey conducted for the purposes of the report shows that nearly half of Poles eat meat, but try to limit its consumption. Specifically, it concerns women, people aged 55+ and respondents with higher education. They, next to a small group of those who do not eat meat at all, constitute the base of potential customers of RZM companies. Consumers are looking for new culinary experiences, and some of them for various reasons (health, ethical) want to further reduce the consumption of animal meat to varying degrees. 

Are you considering investing in plant-based meat substitutes? You need to know that in the western countries, RZM appeared on stores’ shelves earlier than in Poland and now the size of this market is incomparably larger there. But InsightOut Lab's analysis shows that our companies are catching up at a rapid pace. Interested in RZM in Poland are not only consumers, but also big food companies, which are increasingly willing to offer products of this kind. The situation is different with Venture Capital (VC) funds, which look less favorably on RZM start-ups than in the western countries, while recently M&A activity has increased in the case of larger entities.  

Do you want to orientate yourself in the subject of sustainability? Remember that among the trends that affect the growing popularity of RZM, one should mention climate, ecological and economic issues. For example, droughts resulting from global warming or the need to reduce the resource intensity of agriculture will affect the development of RZM, because plant products require less natural resources than meat farming. 

Two important aspects are in question when it comes to the effects on the RZM market: supply chains and health issues. In both cases, evidence of positive (shorter chains, health benefits) and negative impacts can be found. Also, the issue of prices of RZM products can have an inhibiting or driving effect. Among the trends that may negatively affect Polish and foreign markets of RZM is the consumption of animal meat and related legislation. Both in Poland and globally, meat consumption is growing, and public institutions generously subsidize livestock breeding. 

 

We invite you to read the previous entries from the Analyst's view series: 

ANALYST'S VIEW: CUSTOM STUDY AND AN IMPORTANT SOCIAL GOAL

ANALYST'S VIEW: THEY LOOK FOR INFORMATION ABOUT COOKING AND HEALTH, AND OFTEN FIND LOVE. THAT IS, HOW DO POLES FROM SMALL TOWNS AND CITIES USE THE INTERNET? 

ANALYST'S VIEW: OUR ANALYSTS AND CAMERAS IN SEARCH OF GREEN LICENSE PLATES. PART 2: HOW TO PROVIDE NEW KNOWLEDGE AND REFRESH A LONG-RUNNING PROJECT? 

ANALYST'S VIEW: OUR ANALYSTS AND CAMERAS IN SEARCH OF GREEN LICENSE PLATES. PART 1: FREE PARKING OF ELECTRIC VEHICLES IN WARSAW